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CLIENT: ROCKAWAY EATERY

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GOAL: Create awareness for a newly opened local restaurant and drive foot traffic into the restaurant to increase sales and customer base.

STRATEGY: Break through the clutter of the noisy restaurant category by producing unique quality photo/video "foodie" content, then distribute that content through social media on a daily basis.

NEXT: Use the best performing content as creative for targeted Facebook & Instagram ad campaigns to boost awareness, and broadcast 'Rockaway Eatery' to thousands of local people all around North Carolina. Use special offers within ad campaigns to re-target and convert customers.

Special Campaign: Partner with local fitness influencers by creating a "Fit-Fluencer" campaign to push awareness around Rockaways' healthy food options and attract more customers within the fit-food (Fitness) niche.

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